Yellow Jigsaw is bringing their community media expertise to a series of Proper Good workshops in the new year.
Led by Yellow Jigsaw’s media director Kirsty Day, the two-hour online workshops are designed specifically with social enterprises and charities in mind.
Kirsty said: “We know social enterprises are changing how business is being done for the better in Wigan. With our workshops, you will gain the skills and confidence to share that good news in the most effective and professional manner.
“Together, we will take Proper Good look at how to make media work for your social enterprise and give you the skills needed to take your business communications to the next level.”
The award-winning social enterprise’s sessions will begin with ‘Getting your social enterprise picked up by the press’ on Tuesday, February 6. Former journalist Kirsty will share her insider knowledge and the secrets to crafting a compelling press release to grab the attention of reporters and readers alike.
The weekly workshops will continue with ‘Create professional marketing materials with Canva’ where you will be guided through Canva’s intuitive interface to create eye-catching graphics, social media posts, presentations, and more.
Showcasing your social enterprise on TV, radio, webinars or social media, or in presentations is a powerful and cost-effective way to get your message across to customers, stakeholders and funders. The ‘Broadcast confidence in interviews and presentations’ workshop will give you the confidence to become the impressive communicator your business and community needs.
‘Making the most of social media for social enterprise’ gives an expert overview of the major platforms, which you should – or maybe ones you shouldn’t – use for your social enterprise, and tips to make the most of each one.
Building and sharing data is a powerful tool to illustrate your impact on individuals, the community and society, ‘Dealing with data for social enterprises’ is essential learning for organisations that want to understand what their data really means and how best to make use of it.
Kirsty added: “Whether you plan to join us for all five sessions or just need to plug a particular skills gap at one workshop, there will be plenty of opportunity to ask questions and practical tips to take away in company of like-minded social entrepreneurs.”
Tickets are priced at £5 per workshop and exclusively available on Eventbrite, search Wigan & Leigh Community Charity. Book early to avoid disappointment.